Kindle’s Digital Sales Overtake Hardcover
The battle has been ragging for a while now, Kindle vs. Hardcover, but it was unclear until this morning who the winner would be. While Amazon boast a very vague “millions” of Kindle’s sold it was still unclear if the eBook would topple the well establish bound copies. Sure… Millions of people own a Kindle, but are they actually purchasing books or using it as a very fancy coaster? Well…the numbers are in! Since Amazon’s decision to drop the Kindle price from a whopping $259 to the more reasonable $189 they have been selling like hot cakes. What is “hot cakes” exactly? How about this…the sale of the Kindle hardware has TRIPLED! (Wowza!) In the last 3 months alone Amazon has sold 143 Kindle downloads to every 100 hardcovers, and that number does NOT include the number of FREE copies readers have been gobbling up! So…for those of you who are still on that “eBooks are just a phase” train, it’s time to grab your bags and get off at the next station. Remember: It’s still reading… it’s just reading in a brand new way!